SABI: The Smart CRM Tool

My design process kicked off with research - Understanding the problem with market research, user research, and literature review. I also thought about the target audience (Relationship Managers) and identified their needs.

User Journey Mapping - I mapped out average management processes by CRM tool users.

Wireframes - After I sketched out the information architecture through a user flow diagram,

I created low‑fidelity sketches for flows and features. I then started my Interface Design with User Experience in mind by creating my Visual

Design System (Branding, Style Guide,UI kit, and High Fidelity screens with a striking visual

identity).

I finished my process with documentation, prototyping, and presentation.