Industry
Client
LagosGo: The Smart Lagos Navigation Mobile App
Design Process
My design process kicked off with research - Understanding Lagos commuting patterns, pain points, and transit behavior with market research, user research, and literature review.
I determined the target audience and their needs - Identifying daily commuters, students, drivers, and tourists.
User Journey Mapping - I mapped out trip needs: planning, boarding, navigating, and safety.
Wireframes - After I sketched out the information architecture through a user flow diagram, I created low‑fidelity sketches for flows and features.
I then started my Interface Design with User Experience in mind by creating my Visual Design System (Branding, Style Guide, UI kit, and High Fidelity screens with a Lagos-friendly visual identity.
I finished my process with documentation, prototyping, and presentation.
LagosGO is a diverse and smart map & navigation mobile app that aims to ensure safer, faster, cheaper transportation for drivers and passengers in Lagos
Commuters and drivers in Lagos lack clear route information and navigation.
Danfo, BRT, Small Bus, & Keke routes are unstructured and confusing for people, especially newcomers.
Traffic delays and fare price inconsistencies are also major challenges.
There are poor navigation tools for public transport.
A mobile map & navigation app that provides real-time route navigation, information, live vehicle alerts, live
map view, updates, reports, etc.
Includes an AI assistant that helps with route recommendations, fare estimates, and safety alerts.
• Route Recommendations and Navigation
• Live Vehicles tracking and Nearby Stops
• Driver mode for bus & keke operators
• AI Assistant
The Brand Identity of LagosGO complements the Lagos transportation system.
Our Primary color is yellow, representing the colors of most Lagos transport vehicles.
Our secondary color is green, highlighting the traffic light color for movement.
Our Onboarding Process is seamless and inclusive of both drivers and passengers, with an inclusion of local languages.
LagosGO is the future of public transit. Join us to transform Lagos mobility!
Reduced waiting time
Safer, easier, and smart commuting
Better travel planning
More transparency in fares
Improved city mobility
