Industry

Navigation. SaaS

Navigation. SaaS

Client

LagosGo

LagosGo

LagosGo: The Smart Lagos Navigation Mobile App

Role

Role

Lead Product Designer

Lead Product Designer

Tools

Tools

Figma

Figma

Timeline

Timeline

December 2025

December 2025

Responsibilities

Responsibilities

Visual & Product Design, Design Strategy, Prototype, and UX Research

Project Management, Product Design, Research, Prototype, &
User Experience

Design Process

My design process kicked off with research - Understanding Lagos commuting patterns, pain points, and transit behavior with market research, user research, and literature review.

I determined the target audience and their needs - Identifying daily commuters, students, drivers, and tourists.

User Journey Mapping - I mapped out trip needs: planning, boarding, navigating, and safety.

Wireframes - After I sketched out the information architecture through a user flow diagram, I created low‑fidelity sketches for flows and features.


I then started my Interface Design with User Experience in mind by creating my Visual Design System (Branding, Style Guide, UI kit, and High Fidelity screens with a Lagos-friendly visual identity.

I finished my process with documentation, prototyping, and presentation.

LagosGO is a diverse and smart map & navigation mobile app that aims to ensure safer, faster, cheaper transportation for drivers and passengers in Lagos

The Problem

The Problem

Commuters and drivers in Lagos lack clear route information and navigation.

Danfo, BRT, Small Bus, & Keke routes are unstructured and confusing for people, especially newcomers.

Traffic delays and fare price inconsistencies are also major challenges.

There are poor navigation tools for public transport.

The Solution

The Solution

A mobile map & navigation app that provides real-time route navigation, information, live vehicle alerts, live

map view, updates, reports, etc.

Includes an AI assistant that helps with route recommendations, fare estimates, and safety alerts.

Core Features

Core Features

Users achieve map and route navigation support with LagosGo through:

Users achieve map and route navigation support with LagosGo through:

• Route Recommendations and Navigation

• Live Vehicles tracking and Nearby Stops

• Live Map

• Live Map

• Dynamic fare estimates & updates

• Dynamic fare estimates & updates

• Offline mode

• Offline mode

• Route Traffic/safety alerts

• Route Traffic/safety alerts

• Driver mode for bus & keke operators

• AI Assistant

The Brand Identity of LagosGO complements the Lagos transportation system.


Our Primary color is yellow, representing the colors of most Lagos transport vehicles.

Our secondary color is green, highlighting the traffic light color for movement.

Our Onboarding Process is seamless and inclusive of both drivers and passengers, with an inclusion of local languages.

LagosGO is the future of public transit. Join us to transform Lagos mobility!

  • Reduced waiting time

  • Safer, easier, and smart commuting

  • Better travel planning

  • More transparency in fares

  • Improved city mobility

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