Industry
E-Commerce
E-Commerce
Client
Haven E-Commerce Platform
Haven E-Commerce Platform
Haven E-Commerce Experience
Haven E-Commerce Experience
Role
Role
Lead Product Designer
Lead Product Designer
Tools
Tools
Figma
Figma
Timeline
Timeline
September 2025
September 2025
Responsibilities
Responsibilities
Visual & Product Design, Design Strategy, and UX Research
Project Management, Product Design, Research, Prototype, &
User Experience
My Design process kicked off with conceptualization of my solution. I performed market research, user research, literature and competitor analysis (IKEA was a main reference). I determined the target audience, their needs, and also proceeded with feature prioritization.
Next I sketched out the information architecture and user flow for both Web page and mobile app.. I completed my brainstorm with wireframing..
I then started my Interface design with User Experience in mind for both mobile and web. These included creating my Visual Design System(Branding, Style Guide and UI kit.
I finished my process with my development hand-off through documentation, prototyping, and annotations.
My Design process kicked off with conceptualization of my solution. I performed market research, user research, literature and competitor analysis (IKEA was a main reference). I determined the target audience, their needs, and also proceeded with feature prioritization.
Next I sketched out the information architecture and user flow for both Web page and mobile app.. I completed my brainstorm with wireframing..
I then started my Interface design with User Experience in mind for both mobile and web. These included creating my Visual Design System(Branding, Style Guide and UI kit.
I finished my process with my development hand-off through documentation, prototyping, and annotations.
With the growth of e-commerce, most furniture shops have added an online experience of a digital platform along with their physical stores.
With the growth of e-commerce, most furniture shops have added an online experience of a digital platform along with their physical stores.
However, customers have faced challenges with buying furniture online, including difficulty visualizing how items will fit in their space, poor navigation experiences, and limited customization options.
Haven aims to address these challenges by providing a unique, user-first approach to furniture shopping through a mobile app and a clean informative web landing page.
However, customers have faced challenges with buying furniture online, including difficulty visualizing how items will fit in their space, poor navigation experiences, and limited customization options.
Haven aims to address these challenges by providing a unique, user-first approach to furniture shopping through a mobile app and a clean informative web landing page.
Haven offers unique features that ensure a solution.
Haven offers unique features that ensure a solution.
Users need an e-commerce furniture shopping app that offers an immersive, customer-driven experience where users can imagine, customize, and confidently buy pieces that turn their space into a haven.
With mobile functionality and an interactive and convincing landing page.
Users need an e-commerce furniture shopping app that offers an immersive, customer-driven experience where users can imagine, customize, and confidently buy pieces that turn their space into a haven.
With mobile functionality and an interactive and convincing landing page.
Who are Haven's Users?
Who are Haven's Users?
Homeowners, families, renters, interior designers, schools, event centers, businesses, and furniture enthusiasts who need an easy and intuitive furniture shopping experience that allows them to browse, customize, and purchase furniture from the comfort of their homes, office, or anywhere in the world.
Homeowners, families, renters, interior designers, schools, event centers, businesses, and furniture enthusiasts who need an easy and intuitive furniture shopping experience that allows them to browse, customize, and purchase furniture from the comfort of their homes, office, or anywhere in the world.
Haven's Features
Haven's Features
Key Features (Mobile App):
Key Features (Mobile App):
• Filtering & Sorting
Customization
Product Categories
Gifting Options
Product Tracking
Inspiration Gallery
Products Archive
Best Deals Category
Ratings
Wishlist and Favorites
One-Click Checkout & Multiple payment options (MasterCard, Visa, Stripe, Apple Pay, PayPal)
• Filtering & Sorting
Customization
Product Categories
Gifting Options
Product Tracking
Inspiration Gallery
Products Archive
Best Deals Category
Ratings
Wishlist and Favorites
One-Click Checkout & Multiple payment options (MasterCard, Visa, Stripe, Apple Pay, PayPal)
Web Landing Page:
Web Landing Page:
Key Features:
Key Features:
•. Best Products Catalog Showcase
On Sale Showcase
Benefits
Customer Reviews & Testimonials
Articles & Videos
Call-to-Action (CTA)
Click-to-Call Support
•. Best Products Catalog Showcase
On Sale Showcase
Benefits
Customer Reviews & Testimonials
Articles & Videos
Call-to-Action (CTA)
Click-to-Call Support
Haven furniture shopping mobile app, alongside our web landing page, offers a well-rounded, interactive user shopping experience that tackles key challenges faced by customers when buying furniture online.
Haven furniture shopping mobile app, alongside our web landing page, offers a well-rounded, interactive user shopping experience that tackles key challenges faced by customers when buying furniture online.
This will build customer confidence, driving user engagement, feedback and sales.
Moving forward, we will continue with more innovative steps and expand and include more features to preserve our longevity in the growing online furniture and e-commerce space.
This will build customer confidence, driving user engagement, feedback and sales.
Moving forward, we will continue with more innovative steps and expand and include more features to preserve our longevity in the growing online furniture and e-commerce space.
